Lansing Custom Homes renewed

The Lansing Homes team.

Lansing’s modular and manufactured home center, Lansing Custom Homes (LCH), has seen many changes over the past year. The business was originally owned by partners for 23 years, one of whom retired at the turn of the new year.  Dean Reiser bought out his partner’s share in the business and promptly began work to establish a new location for the business.

Reiser’s daughter, Jerrica Brink, stepped up to help with sales after six years as a stay-at-home mom to her four children ages 4-12 years. 

“It’s been exciting and a good transition,” Brinks reported. “I work with my mom, Deneen, in sales now. I’m still homeschooling our kids but working almost full-time; we balance the duties between me and my husband. It’s a lot of change all at once, but it’s been very good.”

Reiser has been working the service and construction side of the business with another staff member while his retired partner manages the office, housed in a model home and small shop building. 

And finally, Reiser has concluded the construction of the new LCH location. The site features a larger office with a showroom for many of the options and details offered, as well as a larger shop building for the crew as they fashion decks, porches and garages to accent the modular home design selected by clients.

Two model homes flank the office and are always ready for tours to showcase their products. Brinks stated, “Our favorite way to meet prospective clients is when they stop in and tour the model homes. We are booked up for 2023, but still have availability in 2024.” Brinks noted that they enjoy the design and planning process with clients as their suppliers can build to-order.

LCH then takes all the parts of the home on-site, completes the basement foundations and erects the home on-location for the client. With Reiser on task, he tackles all the finish work inside the home as well, with an eye for detail and quality work. 

Brinks added with a knowing laugh, “He’s more detail-oriented than most.”

LCH has recently expanded their options as well, with the addition of Wisconsin-based companies Mid Country Homes as a new builder for personalized drywall and interior options, and Stratford Homes as an option to create completely custom modular home designs for clients. Additionally, a staff person is in the office handling sales of manufactured homes and Old Hickory sheds and buildings.

Beyond renovation of their site and offerings, LCH has a newly-updated website and is active on Facebook. For more information about the Reiser family business, visit 

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