Luther College and Pulpit Rock Brewing Company have entered into a collaboration for the first official craft beer of the college.
Proceeds from designated craft beers, such as Alma Mater, will benefit Luther College as Pulpit Rock becomes the college’s official craft beer.
“We are excited about this partnership with Luther College,” said Pulpit Rock co-founder and majority owner Pete Espinosa, himself a 1981 Luther graduate. “Since our founding we have been focused on giving back to the community. As an alum, I am pleased we can do an initiative like this with Luther.”
Luther College President Jenifer K. Ward also expressed her enthusiasm for the collaboration.
“This is a great partnership, and, even more than the support it will provide for Luther, it demonstrates our shared commitment to the community of Decorah,” Ward said. “We know that many Luther alumni are part of the Pulpit Rock group, from ownership to their employees to their graphic designer, and we’re grateful for their support.”
The agreement licenses the Luther College logo for use in promotion of the designated Pulpit Rock brands associated with the college, and Pulpit Rock products will be available for sale at official college-hosted events.
“We’re delighted to bring Alma Mater beer into the rotation of our core brands, creating frequent opportunities for alumni to support the college while enjoying a quality craft beverage made right here in Decorah,” said Scott Nading, general manager at Pulpit Rock. “We’re looking ahead to potential additional partnerships on merchandise as well.”
Along with Alma Mater beer, Luther College also has entered into a separate arrangement to provide its proprietary granola mix to be used in special pastry sour beers brewed by Pulpit Rock. The initial agreement extends to the end of 2025.
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