Nordic Fest Announces 2024 Theme

The 57th annual Nordic Fest will be held July 25-27, 2024. This year’s theme will be “Uff Da!”.

2024 Nordic Fest Board President Ariana Cervantes, who is serving a second year in the leadership position, shares, “We are excited to announce 2024’s theme, Uff Da! While it’s surprising that this theme hasn’t been already used in Nordic Fest’s 57 year history, residents of Decorah, myself included, use this phrase daily and it is a staple in our everyday vernacular.”

Uff Da is a Scandinavian exclamation or interjection used to express dismay. While it is of Norwegian origin, the phrase was brought by Scandinavian Americans to the United States and its meaning has broadened to express surprise, astonishment, exhaustion, or relief – all sentiments attendees may feel when experiencing the variety of activities, food, and entertainment at Nordic Fest. The Nordic Fest Board encourages businesses and organizations to incorporate the theme into offerings and parade float entries this July.

Nordic Fest is an annual three-day summer festival held in Decorah, Iowa that celebrates community and the area’s Scandinavian heritage. The 57th annual Nordic Fest will take place July 25-27, 2024. Organized by a board of volunteers, Nordic Fest offers food, activities and entertainment for the whole family. Learn more and get involved at

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Lea Ann
3 months ago

How exactly would a person incorporate the phrase “Uff Da”, into a Church’s Nordic Fest float……That’d be awfully difficult, in my opinion??!