Tourism grant awarded locally

The Iowa Tourism Office recently announced the award of $398,800 in Iowa Tourism Grants to 45 organizations around the state, and Winneshiek County Development and Tourism was among the honorees.

The program funds tourism-related marketing initiatives, meetings, and events that benefit both local economies and the state’s economy with awards ranging from $2,500-$10,000 with a 20% cash match requirement.

Winneshiek County Development and Tourism was one of the organizations awarded $9,600 for a three-part promotional video series. The project is titled “Promoting Hub and Spoke Travel in Winneshiek County” and the videos will take place in Spillville, Ossian, and Calmar. This series will be building off the Visit Decorah “See Yourself Here” series from last year to create county-wide exposure for locals and visitors alike.

“As visitors explore our picturesque landscapes and engage with the welcoming community, the transformative power of tourism leaves a mark, not only enhancing the region’s prosperity but also creating lasting connections between people and place.” stated Stephanie Fromm, Executive Director of Winneshiek County Development and Tourism.

“We’re pleased to invest in campaigns that work to change the perception of tourism in Iowa and encourage more out-of-state visitation,” said Amy Zeigler, manager of the Iowa Tourism Office. “These projects will help us continue the momentum and growth of our industry.”

Visitors spent more than $6.9 billion across Iowa’s economy in 2022, an increase of 13% over 2021 spending. This direct visitor spending. This direct visitor spending sustained over 68,600 jobs and generated $1.1 billion in state and local tax revenues in 2022.

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